Why Product Title Length Matters
Writing a product title is a delicate balancing act for e-commerce sellers. You need enough keywords so the algorithm understands what you're selling, but if you keyword-stuff and make the title too long, platforms will actively punish you.
Amazon's Suppressed Listings
Amazon enforces a strict 200-character upper limit for most categories. If your title exceeds this length, Amazon will literally suppress your listing—meaning it will not show up in customer search results at all until you shorten it.
Google & Shopify SEO Limits
If you run a direct-to-consumer Shopify store, your primary concern is Google. Google truncates (cuts off) title tags that exceed roughly 70 characters (measured in pixels, but 60-70 characters is the golden rule). If your title is cut off, users may skip your link because they can't reading the exact product attributes they searched for.
Similarly, meta descriptions should be kept tightly around the 155 to 160 character mark to ensure your compelling sales pitch isn't replaced by an unhelpful "..." on the search engine results page (SERP).